The NJAA Movement

It's a Whole
New Game
NJAA is revolutionizing youth sports through world-class tournaments, events, and developmental programs designed to motivate and reward participation, performance, and personal growth.
NJAA is more than a youth sports organization — it’s a nationwide movement toward a significant, positive, life changing social impact.
Join the Movement
Athletics
Education
Mental Health
Social Development
Community
Engagement
Financial
Literacy
Contributions to Invest America Accounts (Trump Accounts)
THE PERFECT GAME

Play with Purpose.
Earn with Power.
Win Forever.
Play with Purpose: participation in sports and related activities is not just about winning the game; it is an intentional vehicle for comprehensive life development.
Earn with Power: by starting to save and invest money early in life, NJAA athletes give their assets an extended timeline to grow. By harnessing compounding from a young age, small early earnings gain significant power.
Win Forever: Win6 outcome - holistic growth physically, mentally, emotionally, socially, soulfully, and financially. This leads to the stability, balance, and growth that addresses key national concerns and sets NJAA athletes up for lifelong success.
The Opportunity
Youth sports in America is a $19 billion industry focused almost exclusively on "pay-to-play" athletics. While parents spend thousands of dollars on leagues, travel, equipment, and coaching, junior athletes often finish the season with a plastic trophy, medal, or certificate. There is a massive gap in the market for a model that provides a tangible Return on Investment (ROI) for families—not just athletically, but financially and holistically.
The Solution: NJAA
NJAA has started a movement that champions the holistic development of junior athletes. NJAA utilizes a proprietary rewards engine (a new, national points system called "GRATS") to gamify participation and performance in 6 core areas: athletics, education, mental health, social development, community engagement, and financial literacy. When athletes join NJAA and play in NJAA tournaments and participate in NJAA events and programs, they unlock opportunities for meaningful rewards - including financial contributions to their Trump Accounts, also known as Invest America Accounts.